We achieve more when we apply our culture and values to build and preserve trust with our customers, governments, investors, partners, representatives, and each other.
Employees who violate our standards face disciplinary action, up to and including termination of employment. Our policies make anyone who engages in retaliation against someone for raising a compliance concern subject to disciplinary action up to and including termination of employment. Our Trust Code reflects our culture and values, and the principles that guide our behavior. Our employees use these standards to understand what is required of them, get help when needed, and make good decisions that build trust and empower our customers and partners to achieve more.
Our commitment to building and maintaining a culture of trust, ethics, and integrity depends on our employees and representatives telling us if they are aware of, or have a concern about, compliance with our Standards of Business Conduct, policies, or the law. Again, our policies prohibit retaliation. Employees will not suffer adverse consequences or retaliation for:. Our policies make anyone who retaliates against an employee for engaging in any of these activities will be subject to disciplinary action, up to and including termination of employment or business relationship.
We provide multiple ways to report concerns. Our policies and practices We work to apply the power of technology to earn and sustain the trust of the customers and partners we empower and the communities in which we live and work. Working together with stakeholders We know that the decisions we make affect our employees, customers, partners, shareholders, suppliers, and communities and we take their voices into account.
Download the stakeholder report PDF. Identifying material issues Our CSR materiality assessment reflects input gathered from our stakeholder engagement processes, consultation with Business for Social Responsibility and other external experts, and consideration of the impact of our core businesses. Accessibility Applying technology for environmental and social good Climate change and energy Closing the broadband gap Ethical business practices.
We see the big picture The Microsoft Technology and Corporate Responsibility TCR team, in collaboration with leaders across business and operations, drives companywide approaches to corporate social responsibility issues. Regulatory and Public Policy Committee The charter for the Microsoft Regulatory and Public Policy Committee includes the responsibility to "Review and provide guidance to the Board and management about the Company's policies and programs that relate to corporate social responsibility.
Corporate governance At Microsoft, our focus on corporate social responsibility fosters sustained long-term business success. Compliance and ethics Our compliance and ethics policies and programs include our Standards of Business Conduct, which applies to employees, executive officers, Board of Directors, and Microsoft subsidiaries and controlled affiliates where Microsoft directly or indirectly owns more than 50 percent of the voting control.
Reporting our progress We want to help customers make informed choices about our products and services and ensure stakeholders can evaluate our CSR commitments.
Aligning our values. Global standards Microsoft works to align our CSR commitments and reporting to global standards. Expand all Collapse all. Diversity and Inclusion.
Diversity and inclusion is now seen as an essential factor in business development. Microsoft applies these factors in its organizational culture through appropriate training programs. This organizational cultural characteristic provides a means for Microsoft to maximize human resource competence based on diverse ideas and unity among employees. These corporate cultural advantages show that Microsoft has what it takes to maintain its market position, based on satisfying needs in the computer hardware and software market.
Autonomy encourages employees to contribute new and innovative ideas. Based on such disadvantage, a recommendation is for Microsoft to integrate considerable autonomy in its organizational culture.
We use cookies for website functionality and to combat advertising fraud. Cost leadership is one strategy where a company is the most competitively priced product on the market, meaning it is the cheapest. Microsoft can use cost leadership strategy to discover new customers. Advertising some of its products at a cheaper price will demonstrate to consumers that they could save money , avoid the hassle of other cheaper products that do not work properly, and are not compatible with their devices.
This is a business level strategy that put Microsoft products in the consumer hands and build a relationship where the consumers will come back to Microsoft because they will eventually be in the market for newer devices to purchase that are priced higher. Differentiation of Microsoft products in a way of uniqueness can give them the edge to set their prices on a higher scale.
Apple Inc. The technology industry is competitive, so price differentiation can help Microsoft stand out in the demographic target area of technology. Being the least expensive or the most expensive will rely on the quality and personal experience for Microsoft clients.
The Microsoft Office Suite software and Windows programs separate Microsoft from its competitors by putting definite focus on what kind of audience they are seeking. Convenience and expertise are differentiated business level strategies that can increase customer traffic and establish Microsoft Corporation a place in the technology industry and make their products more attractive Joseph, Corporate level strategy for Microsoft center on acquiring a business mix of products that will help the company succeed.
At the corporate level strategy Microsoft Corporation should be able to share resources without the necessity to duplicate. A strategic corporate strategy that can allow Microsoft to have more control of the availability and pricing of their products is to buy out a supplier Garcia, This is based on vertical integration, which will provide the corporation with better opportunities to differentiate and have suitable control over their products that are going in and out of production.
Microsoft can use global strategies to consider the world as one big market and source for its products and services. Microsoft potential of using global strategies is to increase their brand to be recognized throughout the world and lower labor and input costs deciding what manufacture to select from that have low labor costs. Microsoft Corporation can use global standardization strategy to promote their products internationally.
Global standardization in marketing is a standardized marketing approach that can be used internationally.
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